One of the most common mistakes we see businesses make is throwing money at Meta’s ‘boost this post’ button, without considering the campaign objectives or the tools they might need to measure success. If you want to see the strongest ROAS (return on ad spend) for the dollars you invest, you need to know the difference between creating an ad campaign in Meta Ads Manager (with a detailed and specific objective, target audience and measurable outcome) and simply boosting an already-existing organic post and when to use each option for your desired-outcome.
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