Unlock the Power of Paid Ads with the
DIY Meta Ads Bootcamp
This three-part ads funnel strategy that will take you from cruising to crushing it!
Stop throwing spaghetti at the wall and learn how to scale your business with a tested and proven paid ads strategy.
GET ACCESS NOW →LET ME ASK YOU A QUESTION
If you could get the algorithm working to drive cost-effective leads & sales, how would that change your business?
Can you imagine...
- Less hours & effort scouring instagram for organic leads with little to no success?
- Feeling less stressed with the knowledge that your pipeline is constantly being replenished with fresh, new customers?
- Becoming empowered when it comes to running ads, confident in the strategy and comfortable in navigating the Ads Manager platform?
-
More hours to spend with loved ones while your ads run on autopilot?
Take yourself from scared to savvy
with the diy Ads bootcamp
HERE’S THE PROBLEM...
You're not optimising to pixel events
Are you running traffic ads to a website with no pixel and hoping for leads or sales? This is like driving down the highway with a wad of $100 bills on your lap and the window wide open. You're literally throwing money out the window. Learn how to use the right campaign objectives & optimisation events to achieve your goal
Your audiences are too broad to drive quality
Have you built amazing ad creative that's not converting? Sometimes your audience set up is the problem. We teach you how to build distinct audiences that convert. Understand how to narrow and reach your ideal avatar.
You're not basing decisions on data
If you're switching campaigns, ad sets and ads on and off based on your emotions rather than data, you're setting yourself up for failure. Learn how to assess your data to make decisions and build custom reporting columns that allow you to compare results over time.
HERE’S THE GOOD NEWS...
You don’t have to do it alone.
I was once exactly where you are today, struggling to understand Ads Manager, its hundreds of functions and its constant changes and updates.
I decided I wanted to conquer the skill set, so I set out to understand everything I could about Meta Ads, took the Meta exams and become a Blueprint Certified Media Buyer.
Now, my agency specialises in Ads Management for clients and in this course I'm teaching other ambitious small business owners how to master ads in step-by-step, on-demand videos.
Are you ready...
introducing...
The DIY Meta Ads Bootcamp
2+ hours of video-led tutorials broken down into bite-size lessons across 3 x modules, using a tested and proven strategy to help you build an ads funnel and start scaling with intention.
WHAT DOES YOUR ONE-TIME INVESTMENT GIVE YOU ACCESS TO?
Everything You Need To Start Seeing Leads & Sales
Lifetime access to 10 x video tutorials and 6 x BONUS lessons
Knowledge-tester quizzes at the end of each module
The Private FB Community: A chance to connect & grow with others
A WORD FROM LAUREN
Meet Your Coach
COURSE BREAKDOWN:
MODULE 1: Meta Ads Foundations
In Module 1, we cover the Meta Ads Manager campaign hierarchy and explain the difference between Campaigns, Ad Sets and Ads. We look at where to set up audiences and budgets and how to determine which campaign type is best for our objectives.
WHAT’S INCLUDED:
- Understand the pixel and what it's used for.
- Navigate Meta Ads Manager and understand ad hierarchy.
- Introduction to the funnel ads strategy.
MODULE 2: Setting Up Ad Sets & Ads
The meaty section! We'll set up a prospecting campaign, a retargeting campaign and a leads or sales conversion campaign.
We build out interest-based and custom audiences and set up our ad creative.
We then assess which ads performed the best in our test and demonstrate how to quickly pull these top performers into our conversions campaign.
WHAT’S INCLUDED:
- Understand how to build audiences.
- Assess results from our test campaign.
- Understand how retargeting works and how to build a custom retargeting audience.
MODULE 3: Analysing & Reporting
Here we analyse performance of your campaigns, discuss different metrics that can indicate performance and show you how to set up preset performance columns.
We also discuss 3 x quick campaign optimisations you can make when your campaign is live.
WHAT’S INCLUDED:
- How to analyse results using.
- How to build custom reporting columns in ads manager.
BONUS
Content
It doesn't stop there! We've thrown in some BONUS content to add even more value!
WHAT’S INCLUDED:
- A copy template you can use to draft copy prior to setting it up in Ads Manager.
- Building additional interest audiences.
- How to re-size your ads in Canva.
- How to build a lookalike audience.
- A UTM-builder template for advanced tracking.
“This course has truly changed the game for me when it comes to understanding Ads Manager and Meta, running ads with INTENTION and systems that actually work.
I highly recommend working with Lauren and Brandscend!
She kind of changed my life <3”
– CARLY MCHENRY, BUSINESS OWNER, VANCOUVER ISLAND
PAYMENT PLAN
Two Monthly Payments of
$99.50
✓ Instant Access to the Full Program
✓ $1,200 Worth of Value
✓ 6 x BONUS modules
✓ Access to FREE Facebook Community
ENROLL NOW →PAY IN FULL
One Time Payment of
$199
✓ Instant Access to the Full Program
✓ $1,200 Worth of Value
✓ 6 x BONUS Modules
✓ Access to FREE Facebook Community
ENROLL NOW →Hear From One of our Happy Clients!
I'm Lauren
YOUR NEW ADS SPECIALIST
Who am I? I have over a decade of experience working across brand strategy, PR and communications, media planning & buying and campaign implementation for global brands and publishers. I started my career agency-side at OMD before moving into senior marketing and media roles in both Australia & New York.
And now, I want to give you access to my methods & formulas, so you can start seeing the results you've been dreaming about!
The DIY Ads Bootcamp includes everything YOU NEED to get started with Ads!
If you're tired of spending money on ads and seeing no results, this is the course for you!
Study in your own time, understand the meta ad hierarchy and use our proven strategy to get yourself rock and rollin'!
No more throwing spaghetti at the wall and hoping it will stick.
I'M READY →IS THIS FOR YOU?
This course is perfect for you if you want to learn a step-by-step approach to running your own ads.
- You've tried ads but you didn't have much success and you're not sure how to revisit ads with the confidence that you'll see results.
- Ads seem to work for other people, but you feel like you're constantly banging your head against the wall. You're asking "why me?"
- You're throwing random ads up and crossing your fingers, hoping to see conversions. You don't know how to build an ad strategy or even where to start.
- You want to learn to master ads yourself. You aren't ready to outsource your ads to an agency or ads specialist.
- You understand some of the basics but you want to master audience builds, learn how to test and learn how to analyse results.
FAQs
WILL I LEARN INSTAGRAM ADS IN THIS COURSE?
DOES THIS COURSE INCLUDE HANDS-ON SUPPORT WITH YOUR TEAM?
HOW LONG WILL THIS COURSE TAKE ME?
I Still Want Some More Info!
Got a question we haven't answered yet? Hit us up!
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