Episode #6: Lookalikes: The What, The Why, The How

In this episode we are going to cover Lookalike audiences - what they are, why you would use them and how you should build them. We'll clarify the differences between retargeting & lookalike audiences (as many people get these mixed up) and we'll discuss the different types of Lookalikes you can build and why you would do so.

Also, as always a few handy tips and tricks you can use in your own ads campaigns 😉 (you're welcome)!

I'd love to hear what you struggle with, what's worked (or hasn't worked) for you in the past and what you'd like help with moving forward, so please send any questions or comments to [email protected]

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