All Episodes
Episodes
Episode #7: Instagram Updates Rolled out in 2025
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Welcome to 2025! In this ep, we'll chat through 5 x instagram updates that have launched this year: why they were launched and how you can use them!
I'd love to hear what you struggle with, what's worked (or hasn't...
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Episode #6: Lookalikes: The What, The Why, The How
In this episode we are going to cover Lookalike audiences - what they are, why you would use them and how you should build them. We'll clarify the differences between retargeting & lookalike audiences (as many...
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Episode #5: Driving Low-Cost Engagement Before Launching
In this episode, I'm sharing a secret strategy I use all the time to launch ads into a brand new campaign with comments, like and shares already populated!! We will dive into how to build an engagement campaign,...
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Episode #4: Back to Basics - Understanding Campaign Objectives
In this episode, we're going back to basics baby! Let's chat about the six campaign types within Meta- when, why & how to use them. If you're choosing any old objective without understanding how the algorithm can...
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Episode #3: Leads That Convert: Quality Over Quantity
Are you bringing in cost-effective leads, but not seeing the conversions youâre after? In this episode weâre focusing on quality over quantity because a more expensive lead that converts is worth ten times more than a...
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Episode #2: Creative Tips For Unstoppable Ads đ€©
In episode 2 we are going to dive into creating ads! What's trending in 2024? Images, videos? What do you put in your ad? How do you write a script? How do you know what will resonate with your audience? If you're...
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Episode #1: The Funnel Ad Strategy
Welcome to Ep #1 of Elevate Your Ad Game!
If you're here, you're probably looking to master ads to help generate leads or sales for your small business! I'm Lauren Deighton and I'm your host. In weekly bite-sized...
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